Starbucks Is An American Global Coffee Company - 6909 Words

Starbucks, as we see today was not there from the very beginning. Starbucks has the very humble start when three coffee fanatics, Gerald Baldwin, Gordon bowker , and Ziev siegl, - opened a small coffee shop in Seattle s pike place market. Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company s products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. From Starbucks founding in 1971 in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The firstShow MoreRelatedStarbucks Is An American Global Coffee Company2236 Words   |  9 PagesStarbucks is an American global coffee company and coffeehouse chain that was founded by Howard Schultz in Seattle, Washington in 1971. It is currently the largest coffeehouse company in the world ahead of UK rival Costa Coffee with 21,536 stores in 63 countries (Appendix Figure 1), (Yanofsky, 2014). The company rapidly expanded between 1987 and 2007 where Starbucks opened on average two new stores every day (Bspcn.com, 2007). The first coffeehouse to open outside the United States or Canada wasRead MoreStarbucks : An American Global Coffee Company3056 Words   |  13 PagesStarbucks is a very famous company around the world. Many people like to drink a hot coffee in the morning before work, especially when it is raining outside or in cold weather. Every customer is very important for Starbucks. The company lives by its mission statement â€Å"Develop enthusiastically satisfied customers all of the time.† One can find stores of this company in many countries and figure out that these coffee shops are very popular and recognizable. From the beginning, Starbucks was a smallRead MoreStarbucks Corporation Is An American Global Coffee Company2547 Words   |  11 PagesStarbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington (Starbucks, 2000). Founded in 1971 as a coffeehouse and retailer, the company expanded rapidly. Between 1987 and 2007, Starbucks opened an average of two new stores daily (Starbucks, 2000). After 43 years of business, Starbucks is still the largest coffee house in the world with more than 15,000 stores in 50 countries making it the premier retailer of specialty coffee (Starbucks, 2000). Read More`` Everything But The Coffee ``1460 Words   |  6 PagesBryant Simon’s novel, Everything but the Coffee, sought to expose the exploitations of the famous coffee company, Starbucks, by unveiling the corporation true s intention on selling its over-priced coffee laced with disguises of false lies and advertisement. In the selected passage, Simon describes Starbucks as a typical corporate business, and that the company advertises to sell its product through false claims. Ethical consumption means that the consumers â€Å"use their buying power to affect politicalRead MoreGlobalization : A Global Organization1710 Words   |  7 PagesA Global Presence Requires a Global Mindset If a business has a great product or service; why would it not share that product or service with the world? Business leaders in the business world of today are feeling the push to go global. There has been a huge increase in the size of the global market over the past 20 years and the only alternative CEO’s have had are to get on board or get left behind (Govindarajan, 1998). Business experts believe that globalization is no longer an option, but a strategicRead MoreGlobal Local And International Trading990 Words   |  4 Pagesto the emergence of global phenomena, including globalization. Advances in technology, transportation and international trading are among the contributing factors to the process of globalization. Researchers have closely studied different dimensions of globalization, and one of them is cultural globalization. As the world is aiming to reach a global culture, there are increasing interpenetration and interaction between global forces and the localities . Therefore, the term ‘global-local nexus’ is coinedRead MoreStarbucks cultural adaptation in International Operations1456 Words   |  6 PagesStarbucks has become one of the most recognised brand in the world, known for selling highest quality coffee products. The company discovered that there was a potential in beverage retailing and today operates 8337 stores worldwide. The founder, Howard Schultz started in Seattle with a concept of high quality product in a relaxed atmosphere. But a new market is always a new challenge and carries an amount of risk for a company. This assignment is going to analyse the company s international expansionRead MoreStarbucks-Going Global Fast1353 Words   |  6 PagesCASE: Starbucks- Going Global Fast Summery Starbucks is one of the largest chains of coffee shops in the world. They started their business in the early 80s as a tiny chain of Seattle coffee shops, grew rapidly in the 90s and now own 5,689 coffee shops in 28 countries. This chain of coffee shops is very well managed by a well seasoned management team popularly known as H2O, because of Howard Schultz (Chairman and Chief Global Strategist), Howard Behar ( Head of North American Operations)Read MoreEnviornmental Factors1043 Words   |  5 PagesMarketing Decisions: Starbucks Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the companys flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors. Starbucks is known as theRead MoreStarbucks in China1227 Words   |  5 PagesCase study: Starbucks in China Starbucks – A global company? The 1971 founded company Starbucks has undergone an impressive expansion throughout the last years and as a result now is the leading coffee house retailer in the world. Due to several joint ventures, partners, and an enormous amount of directly operated stores, it is present in more than 34 countries and serves around 33 millions of customers per week.1 Moreover, the company significantly increased its global publicity within subscribing

The Effects Of Abortion On Abortions Many People May State

There are many physiological effects towards abortions many people may state. Others disagree stating there is no physiological impact. This research is very opinion based because everything is so biased. What really happens when babies are aborted. Eclipse of Reason is a 1987 pro-life documentary video directed, filmed, and narrated by Bernard Nathanson, with an introduction by Charlton Hesston. Eclipse of Reason is a follow up to Nathanson’s first film The Silent Scream. They were not always pro-life though. They believed that abortion was fine and that there was no physiological impact towards abortions. They conducted a study which focuses on the limbs of the fetus while in the womb then proceeds to show the abortion in graphic detail. This is what changed their minds. For someone whom was always was pro-abortion, this changed their minds and made them become pro-life because of how drastic and horrifying abortions really were. Abortions are a really touchy subject and ità ¢â‚¬â„¢s hard to conduct research because everyone has an opinion and it’s hard to stick to just research. Many people state abortions lead to depression, sleep deprivation, and sometimes death. While others state that abortion doesn’t cause any damage at all. Every research is different and changes all the time with new ideas and new biased research. Some state there’s no impact, some state there’s huge impacts, and others like Nathanson switch sides and their research changes sides also. The article,Show MoreRelatedArgumentative Essay About Abortion1330 Words   |  6 Pages Abortion is one of the most debatable and controversial issues that exist today in our society. Abortion is the ending of a pregnancy by removing a fetus or embryo before it can survive outside the uterus. Over 205 million women get pregnant per year worldwide, over a third of those pregnancies are unintended and a fifth end in abortion. Women should be able to get abortions because the procedures are legal; also there are minimal physical side effects, and on the other side of the argument peopleRead MoreThe Effects of Abortion That You Dont Know About Essay1110 Words   |  5 PagesThe Effects of Abortion That You Dont Know About Many women that choose to have an abortion do not realize that it is a dangerous surgery with serious side effects. These side effects are both physical and psychological. Having an abortion is unnatural and interrupts this function of the human body. â€Å"The women’s body naturally resists the abortion, causing physical and emotional problems† (â€Å"Who does Abortion Affect?†). Almost all of theRead MoreThe Effects Of Texas Abortion On Women Essay1090 Words   |  5 PagesThe Effects of Texas Abortion Restrictions on Women Abortion is a controversial debate in the United States that divides the nation and still plays a significant role at election time. The Democratic Party supports abortion rights and keeping elective abortions legal because they believe in the privacy and equality of women. They believe that a woman must have the right to choose regardless of her ability to pay. â€Å"The Democratic Party strongly and unequivocally supports Roe v. Wade.†1 For exampleRead MoreShould Abortion Be Legal Or Illegal?939 Words   |  4 PagesThere are many controversial issues being debated in today’s society; however, one of the more heated issues is abortion. Abortion has been around at almost every point in American history. Consequently, since the Supreme Court decision of Roe v. Wade there have been approximately 57,762,169 abortions in America (â€Å"Are You†). This raises the question of should abortion be legal or illegal, and is this immoral or moral to do? The decision to hav e an abortion can be a difficult time in a woman’s lifeRead MoreEssay about Abortion Is Murder1200 Words   |  5 Pages Since 1973, when it became legalized, abortion has been of the most controversial ethical issues in America. In the court case of Roe v. Wade, the Supreme Court came to the conclusion that women have the right to privacy which includes the right to having an abortion. This ruling has caused many controversies and millions of people throughout America protest against abortion every year. Abortion is an operation of other intervention to end a pregnancy by removing an embryo or fetus from the wombRead MoreAbortion: Making a Case Against It Essay854 Words   |  4 PagesAbortion is wrong because it is the killing of an innocent baby. Many people today think that there is nothing wrong with having an abortion. But not only is it killing a baby, it can also cause long term effects on the person getting the abortion. Some people can bleed to death while others may have fertility issues afterwards. This paper will state exactly what abortion is, statistics on abortion, the Church and cultural views of having an abortion, and other options than having an abortion suchRead MoreThe Effects Of Illegal Termination Of Pregnancies On The Quality Of Life Among Female1114 Words   |  5 PagesCAPSTONE PROJECT ON THE EFFECTS OF ILLEGAL TERMINATION OF PREGNANCIES TO THE QUALITY OF LIFE AMONG FEMALE MINORS 14-19 YEARS IN OJO LOCAL GOVERNMENT AREA, LAGOS - STATE. BY EDWINA UCHECHI IHIM-OKWANDU APPLICATION NUMBER:17616 TEXILA AMERICAN UNIVERSITY. IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR DEGREE IN SCIENCE OF NURSING. APRIL,2016. ABSTRACT Illegal abortion is a general problem in the Society. It is frequently followed by Physical, Social and psychologicalRead MoreThe Importance Of Abortion1675 Words   |  7 Pages Many people do not know about the risks, emotional effects or even the cost of abortions†¦ do you? Abortion applies to many men and women in the world with records going back to the 1800s. Abortion is done surgically or by an abortion pill which removes the fetus from the uterus before it is born. It can happen at any time during the first trimester of pregnancy, meaning week one through week twelve, or about three months; abortions can also occur during the second trimester, beginning at week thirteenRead MorePersuasive Essay On Abortion1653 Words   |  7 PagesIn the United States, there is a right to have an abortion. The right to have an abortion affects not only women, but everyone. Some believe that the act of having an abortion is murder, yet, others do not believe anything to be wrong with abortion. The act of abortion has been an issue for many years. Is abortion â€Å"murder,† or is murder off the table, since the fetus is too young for developmental stages. W omen of all ages have the right to abortion; yet should it be legal? Abortion is a significantRead MoreAbortion : Is A Choice More Valuable Than A Life? Essay1661 Words   |  7 PagesAbortion: Is a Choice More Valuable Than a Life? Many different social issues divide our world. The diversity over the issue of abortion is loud and glaring. Like the hormones that battle within a pregnant woman’s body, so do the warring sides of abortion influence all of humanity. Many of the components that are argued over include the positions opposing sides hold on the matter, the definition of what abortion truly is, along with the physical and mental effects abortion has on women. Today’s society

Forecasting Technological And Social Change -Myassignmenthelp.Com

Question: Discuss About The Forecasting Technological And Social Change? Answer: Introduction Industries all around the world are facing several kinds of challenges irrespective of their current positions in the market (Aghion, Dechezleprtre, Hemous, Martin and Van Reenen, 2016). This is due to various types of reason and may have occurred because of improper management of operations. In the age of globalisation, it has become important for the organisations to manage its work properly so as to have competitive edge over the other competitors (Neffke, Henning and Boschma, 2011). This can only be possible when there will be clear understanding of the environment prevailing for the industry. There are several internal and external factors that are affecting the future of many industries and it is essential for the firm to understand all those. There are several issues faced by the industries and the firms in it (Ahern, 2012). It is the role of the leadership and the management to make plan for tackling all these issues that arise in this regard. Automobile industry was once the most profitable industry of all. From the discovery of powered engines the growth of this industry was unmatched and was considered as one of the golden business in the early 20th century. But after the innovation that took place in the technology, IT superseded Automobile Industry. The downfall of the Automobile industry and the rise of IT industry were seen in last two decades. There are several factors that were responsible for this situation. Policies, improper decisions are some of the reasons that are responsible for the downfall of this industry. Automobile industry has taken many kinds of decisions for surviving in the demands of the market (Castillod, 2016). This industry has a long experience of working in different kinds of environmental conditions especially in political and economic scenarios. This field has experienced innovations at much faster rate as compared to many other industries. Automobile industry has become backbone of many nations all around the world since they are employing a huge number of people as well as providing larger amount of financial support to the economy. Apart from this it is also to be understood that there are many strategies that have been adopted by the Automobile manufacturers in the past years so as to enhance the sale of their products (Chakravartty and Schiller, 2011). This industry is one of the prime example s of how the firms survived in the great depressions of 20th century. Companies like Ford have given new working methodologies to many other industries and which is prevalent till date. This report revolves around the decisions made by the Automobile industry as well as the concepts that they have developed over the years so as to ensure sustainable growth of the firms. Individual components There are several issues in the management of the Automobile firms can be seen in the last century (Newman and Kenworthy, 2015). They have applied various types of strategies for combating these situations. Some of the issues and challenges faced by the Automobile companies are as follows: Larger cost of production: Limited amount of resources and the rising inflation all over the world has increased the cost of production for the companies. There is high price war in between the competitors and hence (Cunningham and Frschl, 2013). Technological advancements speed: In the global market with the emergence of smart cars it has become difficult for the firm to compete with each other in terms of technological advancements in their products. This is due to the fact that technology gets enhanced by two folds in every six months and IT firms are also coming in the global automobile market. It reduces the chances of the firms to expand their reach in the market. Heavy research burden: Cost of fuels is increasing everyday which is forcing companies to invest heavily on the research of the engines that are fuel efficient. They also have to fulfil the demands of the global market which cannot be possible without doing heavy research (Davies, 2012). Marketing: In the past 100 years, the importance of marketing has increased considerably (Pavlnek, 2012). The competition in marketing has risen to the levels where they require larger amount of the investment. Bringing work to the worker There are many strategies developed by many Automobile companies. They were innovative as well as brought new cultures of operations within the firms. Henry ford was known for his excellent ideas of working. One of the primary examples of his idea was to work in assembly line. This methodology promoted team culture which has become one of the most essential parts of the modern day business (Alonso, Sherman, Wallington, Everson, Field, Roth and Kirchain, 2012). Apart from this it has also increased the productivity of the workers which was the need of Industrialisation. Assembly line concept has not only changed the shape of working but also reduced the burden on each employee. Bringing work to the worker was the concept that revolutionised the whole Automobile industry in terms of production and consumption of goods. Since that was the phase when automation was not in the existence hence companies were highly dependent on their workers for their production (Pinto, 2015). It was one o f the reasons that companies wanted to find some new methods of raising the production speed as well as reducing their overall cost of operations. Ford was forerunners among industrialist who worked for social policy and hence he was considered to be one of the important welfare capitalist in United States. This reduced the amount of energy invested by the workers in their work while ensuring that the speed of production also increases. His Model T shaped working process reduces the efforts of workers and ensured that they do not have to spend a lot on their mobility. This was due to the reason that conveyer belts helped them by bringing the parts to them while they have been assigned a significant task which they have to perform every time (Gross, 2018). This is one of the best tactics that was used by Henry ford so as to ensure that there is less error in the work. Bringing work to the worker helped company in reforming the whole working process which has multiple benefits for bot h industry as well as the stakeholders attached with it. This is due to the reason that most of the people working at the workplace have a specific role to perform and hence reducing the chances that there will be errors in the working process. Distribution of the work ensured that the entire task will be completed as per the requirements without being missed (Feng and Papatla, 2012). The conveyer belts that brought work to the workers also ensured that the work process is smoother. This is also due to implementation of this concept that the cost of production lowered. He got this idea from the meat conveyer belt but was highly effective in his dream of enhancing the production rate while maintain the smoothness of the work (Rawlinson and Wells, 2016). Before the implementation of this process workers also demanded for higher salaries but since the work of the individuals got easier hence ford managed to the maintain their salaries to a significant level. It was the effect of this A ssembly line concept that the cost of production reduced by around $360 and the production also touched new high which was necessary for maintaining the demand of the market. It also boosted the speed and enhanced the efficiency of the firm in the longer run. This was then also adopted by the European car manufacturers. This provided strength to the Automobile industry and ensured that cars which were considered to be the commodity that only rich can afford became the product of the middle class (Garel, 2013). Due to this larger number of people were able to buy cars and hence demand of the products by these company has also enhanced. With the assembly line concept more number of people was able to buy cars while it was possible for the firms to sell their commodities. This became one of the most effective methods using which companies in this business expanded its reach to the new markets. This model was followed in many other industries in the later part of the century. By doing t his they have increased the number of workers that was working in the company and has actually boosted the production field company. This assembly line concept also made employee and the employer interdependent on each other for maintaining the standards of each other (Gordon, 2012). The cash benefits that the car industry got with the introduction of assembly line within the industry was used in the process of innovation and technology development. This made companies to market their products as per the demand of the lower sections of the society which helped them in making higher revenues (Schaltegger, Burritt and Petersen, 2017). With the introduction of conveyer belts in the car manufacturing also reduced the problems related to carrying of the products within the car industry which was necessary for bringing smoothness to the working process. Before the introduction of this concept within the industry companies were unable to meet the demands of the market as was unable to expand their business in the new sectors. At the time when there was economic depression in most part of the European and American markets this concept helped companies in reducing their financial burden and ultimately become one of the reasons for their survival. This also helped company in training of the employees as they do not have to work on many roles rather they have the role of doing any one task. This was highly essential for bringing smoothness to the work process which was the second part of the Industrialisation. This was one of the major reasons why Henry Ford was considered to be as the father of the second industrialisation (Gray, 2014). Similar such revolutionary steps which caused the same impact were not seen in the industry for many years after that. It is one of those reasons that this becomes the worlds biggest industry at that time. Alfred P Sloan: Cost centres In order to understand the concepts of Alfred P Sloan on the issues of cost centres it is essential to understand the presence of cost centres within an organisation. Cost Centre is a department inside the firms that does not sums directly in the profits (Harmon, 2015). Unlike the profit centres, cost centres make indirect contributions to the profit margins of the firm. When a company gets down sized one of the major shutdown is done in these centres due to its operational nature but still the importance of such cost centres cannot be undermined. This concept again revolutionised the automobile industry and helped companies in ensuring their growth in the market for the longer duration. It can be understood as one of the modern day concepts that helped automobile firms in reaching to top among various industries. Alfred P Sloan surpassed the henry fords concepts once for all due to these kinds of concepts as these concepts gave unimaginable results to the Automobile industry (The rational walk, 2018). This concept revolutionised the overall Management system of General motors. In this concept overall organisation were divided into multidivisional corporations where each corporation is having numerous departments. Every department had their own set of responsibilities for its general management as well as product responsibilities. Capital measures such as ROI was used as an indicator for measuring the performance of the cost centres. Implementation of this in the 1920 gave a boost to the sale of the products of General motors. As each unit within the firm is responsible for its own productivity and the general managers had the responsibility of ensuring profits from that unit. This made the operational mechanism as a daily issue where department have to focus on the daily operations of the firm. This concept was highly appreciated in the management process of European automobile manufacturers and where one of the reasons for their success in the colonial markets where they had higher reaches. The relevance of this concept can be seen in every company even till today. Every company adopted this concept after GM found a great success through it. Especially the multinational and bigger firms adopted this kind of working culture. It helped companies in ensuring that there will be a person at each level who will be responsible for increasing the production of the firm. With the introduction of this concept the interest of the individuals became secondary and the firms objectives became primary (Hashmi and Biesebroeck, 2016). Every department has to work towards achieving better growth of the firm as well as ensuring highest of profits. Every unit had their significant role in achieving better economies of scale. This concept also helped in reducing the cost of inventory management as well as the overall size of the inventory also got reduced. Since the idea of Henry ford gave significant amount of success to the Automobile companies but after sometime it stagnated the growth o f the firm and hence Sloan model was highly appreciated as he isolated firms from the whims of one man. Present day model of the cost centres are totally different from whats proposed by the Sloan himself (Schermerhorn, Davidson, Poole, Woods, Simon and McBarron, 2014). He was one of the pioneers in using financial statistics for measuring the measuring the performance of the firm and managing diverse operations appropriately. They termed these units as the cost centres as they have been individually contributing to the profit margins of the company. This concept helped to reduce the overall cost of management as smaller units are easier to maintain and lesser amount of cost is required for their maintenance. This system was changed as per the requirements of several industries and the demand of the environment that is present for their operations (Stahl, Bjrkman, Farndale, Morris, Paauwe, Stiles, Trevor and Wright, 2012). There are several strengths and weakness of the Sloan cost c entres. Some of them are as follows: Strengths It enhances measurement of performance. It helped in training of managers in decision making and running their divisions, departments or centres (Thoms and Holden, 2016). It increases optimisation of investments included to the identified centres. The quality of decision made and their accountability also got increased. Enhanced monitoring of returns on investments which helped them in making their future business plans. Better management of information based on profitability earned by the company from their business (Humphrey, 2017). Enhanced monitoring of cost and expenditure which is one of the major concerns of most of the firms. Weakness Improper allocation of overheads leads to over and under estimation of profitability. Enhances paperwork and administration difficulties. Sometimes if not properly managed then it could lead to high running cost of the centres (King, 2018). There was no structural uniformity in this concept and hence everyone had their own view point regarding the usage of this concept. This type of cost centres were highly effective in reducing the issues that was attached with the daily operations of the firm (Wells and Nieuwenhuis, 2012). This reduces the problems such as the inventory management as well as the problems that were linked with financial performance of the company. Financial measures helped in giving appropriate and authenticated report about the performance of the firm. This also enhanced the quality of the overall product that is produced by the firms which is necessary for the survival of the organisation in the amount of competition that is present within the industry. Cost centres were highly productive for the firm as it added extra profits to their revenue and still being practiced in most of the industries. These centres were closed when there were significant amount of loss in their financial markets. The world car concept The world car concept is one of the major engineering strategies that are used in the automobile industry which aimed to design a car that can satisfy the needs of the global automotive market (Kotchen and Moon, 2012). As the name suggests it is globally adopted concept that aims to meet the needs of the market where the company is going to launch their products. This aims to have least changes in each of the market in which they have to sell it. This car concept was designed so as to make uniformity in the car designed that is universally acceptable. This also helped in increasing the quality of products as well as saving the cost by standardising the design of the parts. It also helped in designing single vehicle in a certain class so that cost that is saved can be utilised for delivering a quality product. It helps in satisfying the needs of the worldwide consumers as well as performing as per the expectations from the major automobile manufacturers. This concept made a revolution in the design of the cars made by both American as well as European manufacturers (Wells, 2013). There was long series of cars that was designed after the introduction of such concept in the manufacturing of the vehicles. This also helped firms having production unit in one region of the world to compete with the firms that are producing in some other parts of the world. This has brought balance between the performances of the companies operational in different regions of the world. In the starting phase of the changes that was made in the automobile manufacturing by various manufacturers. Like the T model of Ford helped companies to grow but there was an issues that it was centred towards meeting the needs of buyers of United States. However Model was considered as one of the first world car. Since the bigger companies such as GM and Ford planned to extend their business in many other parts of the world and hence they have adopted such designs that can be accepted in all the types of the market. World car concept helped both the firms in reaching to the new markets where they can sell their different products as per their requirement (Law, 2017). This was one of the major strategies that helped companies in their expansion plans as well as also helped them in enhancing their sale. This concept gained pace in the economic boom after the Second World War. Ford developed one of the first kinds of world car models named model Y that was according to the taste of Europe and had a great success in the market. Similarly they designed cars for the specific markets as per the affordability of the people in it. This also helped companies in having diversification in their products which was necessary for satisfying the needs of the market and was highly essential for surviving in the competition. These also helped automobile firms in making cars that is according to different sections of the society which gave them larger potential market. In the modern times models in the C-segment have usually shared a platform internationally with just a minimum changes in the styles. Most successful C-segment car is the Corolla by Toyota. Ford Mondeo was first modern attempt to design D-segment cars. Despite of the name World car there are some kinds of changes that are made in the car as per the nation for which they are making the cars (Xia and Li-Ping Tang, 2011). This is due to the fact that the laws/regulations, market taste, cultural differences from nation to nation which every company has to comply or follow. For example the prices of fuels differ from nation to nation and hence they have to design fuel efficient cars accordingly. This concept is followed by almost all the automobile manufacturers. With the development of use of IT technologies in the car the development of World car got new dimension. In the middle of 20th century to the modern day manufacturing of automobiles this concept has varied to a larger extent but the basic idea of manufacturing remained the same. This helps in reducing many kinds of issues that is faced by the companies: Without bringing uniformity in the market it cannot be possible that every firm within the industry can achieve greater sales. It reduces problems related to the design of cars as vehicles under this concept were made according to the requirement of market (Lee and Carter, 2011). It also helps in ensuring that the design accepted by different companies is according to the world standards. It is necessary for maintain the quality of the cars that can be acceptable at the world level. In modern times automobile industrys production is not only limited to the areas of America and Europe rather it has shifted to the Japanese and other Asian markets where the cost of production is low. Hence this concept gets more relevant in the modern sense. There is no specific design that comes under the World car concept rather a range of car design models are made so as to have uniformity in the design of the car. This whole concept did not made for revolutionising the industry rather they have adopted it for bringing uniformity in the overall automobile manufacturing industry. This concept also helped companies in designing of cars that were globally accepted by the worldwide consumers and are according to the standards that will match the future need of the industry (Lee, 2011). This was a concept that enabled companies in focusing towards more research work so that their products can do better business irrespective of the market status and environment they are working in. Mergers Mergers is considered as one of the strategy that is used by the company in order to enter into the new market or have greater reach/ share in the market in which it is operational. There are many kinds of strategies that has been utilised by various companies, one of them is merger. It is a part of strategic management. It helps organisation in growing, shrinking and changing the nature of the business as per the requirement of the industry as well as the market. In legal terms it is the legal consolidation of two entities into a single entity (Lee, Olson and Trimi, 2012). This is done in between two organisations that may have same asset value or the smaller entity merging into the larger one. In the modern days there are larger numbers of firms in the Automobile industry which adopted such strategic management approach. The merger between Chrysler Mercedes- Benz and Nissan Renault Chrysler Mercedes-Benz Both the Chrysler Mercedes and Benz are the two bigger firms in the Automobile Industry. When both the companies merged it was stated as the marriage made in heaven or Merger of Equals. This was one of the biggest mergers that took place in the year 1998 in exchange of shares. The merger was contentious with the investor launching lawsuit over whether the transaction was the merger of equals that senior management claimed or it take-over of the Chrysler by Diamler-Benz. This merger was also termed as the way in which Daimer-Benz drove off with Chrysler. Another issue of contention was that whether the merger was able to deliver promised synergies and gave positively integrated the two businesses. In the later part of the merger Diamler agreed to sell the Chrysler unit to Cerberus Capital Management in the mid of the year 2007 which raised further questions on whether the objective of the merger was fulfilled (Time, 2018). The basic idea behind the merger is to have a competitive edge over the market by taking use of the resources they both have. They also joined hands to safeguard the long term competitiveness of the firms involved. One of the primary things that were done in this merger was to launch new model vehicles. They also had new series of truck range which got great success in the American market. It was a result of the merger that both the firms came into the market of commercial cars rather than just producing racing cars. In the year 2007 in the general meeting the name of the merged group was changed to Diamler AG. Approx. 99 % of the shareholders of 5000 assembled voted for the change. This was done to have a distinction between various products of group and the firm rand name. This merger which was termed as the largest merger in the industry turned out to be a colossal disappointment. This was due to the reason that both the firm have different kind of cultural difference and hence ri ft erupted in between the two firms. Diamler was famous for his luxury brands and did not understand the price worries or concerns of the automakers of United States. The day both the firm broke their tie up it was the start if the modern day crisis in the US auto market. This merger affected the whole industry as it was considered to be one of the primary examples of how cultural difference between the two firms can result in failure in terms of merger (Mayyas, Qattawi, Omar and Shan, 2012). Nissan Renault merger This merger was considered as the biggest merger in the industry as this merger made both the companies as the leader in the market. The result can be easily seen in the Russian as well as many European markets. Due to this merger the alliance surpassed Toyota and Volkswagen in terms of car sales worldwide. The alliance was able to sell around 5,268,079 cars worldwide in just six months. Later in this merger they joined hands with Mitsubishi another big car maker firm who is known for their technology use in their cars. Both the firms hold significant stake in each other (Nissan Motor Corporation, 2018). This made an alliance that has all the types of resources that is required for beating every other competitor. They make it to have larger control on the market as well as seeking each others competencies so as to have better design of the cars that was capable of satisfying global car consumers. Renault itself generated record operating profit of 1.8 billion euros which was approx. 17 % higher than that of the last financial year. At the time of merger both came to conclusion that leads to unique business model that created significant value for both organisations. From 17 years workers of both the firm are working with mutual respect while keeping their personal corporate identities intact and maintaining their brand name. In 2013 the alliance became the market leader in the two largest markets i.e. China and United States. Both the companies in their statements stated that this merger was for wide ranging strategic cooperation that included small design of the car with the highly fuel-efficient gasoline and diesel engines. This collaboration helped them in designing of the light commercial vehicles (Maxcy and Silberston, 2017). There were following principles of alliance: Clear decision-making for speed, accountability and high level of performance. Maximising the efficiency by using combined strengths of both the firms and developing synergies through common firms. Making cross company teams and sharing components and platforms with each other. The alliance was also made to check the issues related to the retaining of best of talents in the industry. They also combined there energy to provide good working condition and face the challenges that was faced in finding opportunities for their shareholders. It also helped people in growing their global and entrepreneurial mind-set. They also aimed to generate attractive returns for the shareholders of each firm as well as implementing the best established standards of corporate governance. They also had the collaboration for contributing to the global sustainable development. The composition of the alliance was in such a manner that Renault holds 43.4% stake in Nissan while Nissan owns 15% of Renaults shares. Each firm has a direct interest in the outcomes of its partners. The common strategic management structure of Renault-Nissan was incorporated under Dutch law. Management of both the firms have equal representation. This helped company in resolving the issues that comes to them in their operations globally. They have their corporate meetings regularly for discussing the problems that is faced by the firms in global context. The alliance was a closed limited liability firm under Dutch law. The directors of the Alliance foster deeper, broader cooperation to increase quality of operations of all the partners. These Directors were responsible for managing operations and functions of both the partners. This was one of the best example of the industry that how mergers can be utilised for strategic benefit (Mayyas, Qattawi, Omar and Shan, 2012). They both joined hands for accelerating best practices in the global market as well as expanding their reach in the competencies that both these firms have. This also provided them with the talent diversity as they had exchange programs for sharing each others talents. Conclusion From the above based report it can be concluded that there are larger numbers of issues faced by the automobiles industries in the past several years. There were larger numbers of strategies and concepts that has been developed by the companies in the industry so as to ensure the long term growth of the industry. It was due to such decisions that they become the leader among all the industries. The world car concept changed brings the uniformity in the working process which was necessary for the several companies that are present within the industry. This concept helped to design cars that are acceptable by the global market irrespective of the local environmental conditions. Apart from this there were many game changing concepts taken by the pioneers in this industry. One of the widely accepted concepts was to bring work to the workers. It was a decision that helped both employers as well as employees. It reduced three major problems of the owners of the firm namely reducing the cos t of operations, bringing efficiency as well as the smoothness of the firm. This helped company in meeting the demands of the market. A few years after that Sloans cost centres gained popularity and ensured a better performance management and monitoring system of the firm. This helped companies in increasing their profit margins which was necessary for the long term growth of the company. There were many other strategic decisions that were taken by the firms from time to time .For example Merger which helped in competing with the market and boosting the business of both the firms participating in it. Despite of such larger numbers of strategic decision it can be seen that considerable amount of challenges are faced by the firms. Management of these firms needs to make some kinds of innovative decisions to overcome such issues in future. 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